Why A Job Well Done Isn’t Always Enough

Many of us have been conditioned to believe that as long as we are doing our best, then we are heading down the right path.  However, there comes a time when we must reassess what our “best” actually is.  Are we sliding by with the bare minimum, consistently under the radar, or are we a shining light in the crowd, brimming with ideas and innovation?

Follow your passion for success

While consistently achieving 100 percent perfection in your job is a potentially unattainable, if not frustration-inducing, quest to uphold for oneself, dedicating 100 percent of your efforts to a project, or your career overall, offers your superiors, customers, and clients the notion that you are willing to go the extra mile for them.  It is a statement of your character, and that is what they will appreciate most.

Expectation Fulfillment vs. Task Completion

With the competitive nature of the business world, and many fields in general, merely completing the job is typically insufficient.  It could even be described as self-sabotaging, if a client’s or manager’s expectations are high, and you deliver mediocrity.  If they asked you to create an advertisement to help them boost sales and then you deliver a completely unimpressive, lackluster campaign idea that probably won’t earn them any profit of significance, and might even cost them customers, how could you even hope to be paid for your half-hearted effort?


A perfect archetype of this concept is the Dot-com bubble, which burst several years ago when the masses came under the notion that they too could make their fortune on the world-wide-web.  A great many people believed their success was inevitable, but because of a widespread lack of focus and attention to the most essential aspects of the business, most did achieve not what they set out to.

Just being a part of the industry and following the basics of their objective simply was not enough.  The Dot-com era was promising, and the idea that just “being there” would guarantee victory in the field was a common misconception.  The start-ups who made it to the other side of the Dot-com downfall were clearly the most innovative, driven, and assiduous of the group, and they still stand out to this day.  Amazon.com is a perfect example of a company that persevered due to the diligent and strategic focus of founder/CEO, Jeff Bezos.


If you’re faced with the task of reviving a flagging interest in a technology, a product, or a service, and can bring it back to life, you are a momentum-builder.  You’re a valued leader or team member, and if you’re really happy in your job, you might even be able to pick and choose among the promotions offered your way.  It is inevitable that the employee who is looking to find systems to increase bottom line, efficiency, or take notice of ways to make improvements beyond their daily schedule of tasks will be noticed first when promotion-time comes.  And, if you are working within a field you believe in and care about, your potential for success is already built-in.

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The Takeaway

Everyone has a skill or a strength which sets them apart from the crowd, and if you can find what you love to do, and be exceptional at it, it will not only please you, but your management and your customer-base will know that you are the best one to turn to for that particular job or service.

By Fred Coon, CEO


Stewart, Cooper & Coon, has helped thousands of decision makers and senior executives move up in their careers and achieve significantly improved financial packages within short time frames. Contact Fred Coon – 866-883-4200, Ext. 200