Revisiting the Basics When Creating Your Personal Brand

Anyone who has spent more than a moment in the executive business realm has likely encountered the term, “personal branding”.  Years ago, personal branding may have included little more than a well-designed business card. However, in today’s media-rich and increasingly personalized society, developing an […]

Essential Marketing Tactics to Help Connect with Customers

Using a single channel of communication with your clients has a moderate value; let us imagine that it creates a one-in-ten response rate.  Adding a second method of contact or communication increases it (according to various sources) by between 20 and 60 percent (improving from […]

What the Net Neutrality Repeal Means for Small Businesses

With the recently changed FCC laws surrounding internet regulation, businesses should take heed to how this particular modification will directly affect them.  Formerly, the internet was comparable to a utility; similar to water, electricity, or gas. This categorical change lifts a number of restrictions on […]

Job Seekers: What Not To Include On Your LinkedIn Page

Although Facebook may be great for socializing and catching up with friends, LinkedIn is the current go-to source for promoting one’s professional accomplishments and establishing important business connections. It is also a way for recruiters to locate potential employees, while also offering hopeful job […]

What Are Hiring Managers Actually Looking For In Your Social Media Profile?

According to Business News Daily, a full 60 percent of all employers now refer to social media networks for a sharper insight into the hirability of their job applicants, and it’s not just LinkedIn, alone.  Platforms such as Twitter and Facebook allow employers to observe […]

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