Revisiting the Basics When Creating Your Personal Brand

By | March 22nd, 2018|Branding, Career Advice, Career Development, Dressing for success, Personal Branding, Social Media|

Anyone who has spent more than a moment in the executive business realm has likely encountered the term, “personal branding”.  Years ago, personal branding may have included little more than a well-designed business card. However, in today’s media-rich and increasingly personalized society, developing an effective [...]

Essential Marketing Tactics to Help Connect with Customers

By | February 16th, 2018|Branding, Business & Economics, Business Marketing and Promotions, Marketing, SEO, Social Media|

Using a single channel of communication with your clients has a moderate value; let us imagine that it creates a one-in-ten response rate.  Adding a second method of contact or communication increases it (according to various sources) by between 20 and 60 percent (improving from [...]

What the Net Neutrality Repeal Means for Small Businesses

By | January 18th, 2018|Branding, Business Technology, Social Media, Technology, Web news|

With the recently changed FCC laws surrounding internet regulation, businesses should take heed to how this particular modification will directly affect them.  Formerly, the internet was comparable to a utility; similar to water, electricity, or gas. This categorical change lifts a number of restrictions on [...]

How Is Facebook Useful In Recruitment and Job Searches?

By | June 7th, 2017|Job Search Tips, Networking, Recruiting, Social Media|

Facebook had 1.94 billion monthly active users as of first quarter of 2017. With so many users on this social network, it’s only natural to assume Facebook’s advantages in seeking employment.   What are the benefits of using Facebook for a job search? While often [...]

What To Avoid When Job-Hunting Over 50

By | May 19th, 2017|Job and Career Transition, Job Search Tips, Networking, Social Media|

It’s safe to say that in our modern world, more and more people approaching later middle age are exuding as much vibrancy and savvy as their younger counterparts in the workforce.  However, while ageism does still exist to a certain degree, job seekers over 50 [...]

Creating Quality Online Content That Fits Your Business

By | March 26th, 2017|Branding, Business & Economics, Marketing Strategies, Social Media|

There are few successful businesses that are not cognizant of one of the most popular modern marketing concepts of our day:  Creating quality online content for your business draws attention to your company, builds credibility, and helps sell your product.  However, simply being aware is [...]

Job Seekers: What Not To Include On Your LinkedIn Page

By | February 22nd, 2017|Career Development, Job Search Tips, Networking, Personal Branding, Social Media|

Although Facebook may be great for socializing and catching up with friends, LinkedIn is the current go-to source for promoting one’s professional accomplishments and establishing important business connections. It is also a way for recruiters to locate potential employees, while also offering hopeful job candidates [...]

What Are Hiring Managers Actually Looking For In Your Social Media Profile?

By | February 20th, 2017|Job Search Tips, Networking, Personal Branding, Social Media|

According to Business News Daily, a full 60 percent of all employers now refer to social media networks for a sharper insight into the hirability of their job applicants, and it’s not just LinkedIn, alone.  Platforms such as Twitter and Facebook allow employers to observe the tendencies and inclinations [...]

Beyond Your Profile Page: Why Execs Must Remain Active On LinkedIn

By | October 12th, 2016|Business Technology, Career Advice, Communications, Networking, Networking, Personal Branding, Social Media, Uncategorized|

For quite some time now, you’ve surely been hearing how important it is to have and maintain a LinkedIn profile.  There are a multitude of reasons to keep your LinkedIn profile, not only in existence, but as a functional online force.   Its value spans way [...]

Relaunching Your Career After 50

By | August 24th, 2016|Career Advice, Career Change, Job Analytics, Job Search Tips, Networking, Retiree resources, Social Media, Uncategorized|

At a time when many of the 50+ demographic would have been looking toward retirement, the recently ended economic downturn has made it necessary for some to work further into their later years than originally anticipated.  While companies may be pleased to discover that they [...]