Three Ways to Creatively Boost Your PR Strategy

If you have found yourself aimlessly searching for new ideas to enhance your public relations tactics, it may be time to view your approach from an entirely new angle. Whether seeking to advance your own personal brand or that of your organization, it’s always important […]

Tips for Business Leaders Seeking Work After a Lay-Off

A lay-off is not an experience that any employee would choose to imagine or relive. In fact, anyone who has ever been laid off from a job can attest to the feeling of helplessness and even frustration that ensues. However, in this article, we will […]

Seeking An Executive Role? 5 Tips for Personal Re-Branding

Employees seeking a shift into the c-level or any form of entrepreneurship must remember that that the process requires patience. Switching to a new, more demanding career not only requires tenacity, finely tuned skills and expertise, but also attention to your own personal brand. While […]

When is Corporate Rebranding the Best Alternative?

Rebranding becomes necessary when an event or action causes a change in the equity of a product or service.  It’s almost invariably present within cases of equity loss, since there is seldom a reason or an advantage to rebranding a highly successful existing image.

Creating Quality Online Content That Fits Your Business

There are few successful businesses that are not cognizant of one of the most popular modern marketing concepts of our day:  Creating quality online content for your business draws attention to your company, builds credibility, and helps sell your product.  However, simply being aware is […]

How To Bring Your Business Back To Life When Faced With A Major Setback

Starting your own business requires a leap of faith that very few are willing to take. It is a declaration of your own conviction when you are prepared to take your livelihood, property, family, and personal assets into your own hands, bound only by the […]

Planning a Global Marketing Campaign? 3 Common Oversights to Avoid

When an organization decides to extend their customer base to a global level, the company’s top marketers are required to make some crucial decisions, realizing that – in comparison to local or domestic marketing campaigns — the international aspect of the operation is indeed a […]

Job Seekers: What Not To Include On Your LinkedIn Page

Although Facebook may be great for socializing and catching up with friends, LinkedIn is the current go-to source for promoting one’s professional accomplishments and establishing important business connections. It is also a way for recruiters to locate potential employees, while also offering hopeful job […]

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