Tips for Combating Ageism in Your Job Search

A great majority of adults over the age of 50 will tell you, unequivocally, that ageism is alive and well in the workplace. However, it’s a battlefield often fraught with contradiction: You would think that a demonstrated aptitude or a highly credentialed background in your […]

What the Net Neutrality Repeal Means for Small Businesses

With the recently changed FCC laws surrounding internet regulation, businesses should take heed to how this particular modification will directly affect them.  Formerly, the internet was comparable to a utility; similar to water, electricity, or gas. This categorical change lifts a number of restrictions on […]

Three Ways to Creatively Boost Your PR Strategy

If you have found yourself aimlessly searching for new ideas to enhance your public relations tactics, it may be time to view your approach from an entirely new angle. Whether seeking to advance your own personal brand or that of your organization, it’s always important […]

Tips for Business Leaders Seeking Work After a Lay-Off

A lay-off is not an experience that any employee would choose to imagine or relive. In fact, anyone who has ever been laid off from a job can attest to the feeling of helplessness and even frustration that ensues. However, in this article, we will […]

Seeking An Executive Role? 5 Tips for Personal Re-Branding

Employees seeking a shift into the c-level or any form of entrepreneurship must remember that that the process requires patience. Switching to a new, more demanding career not only requires tenacity, finely tuned skills and expertise, but also attention to your own personal brand. While […]

What To Avoid When Job-Hunting Over 50

It’s safe to say that in our modern world, more and more people approaching later middle age are exuding as much vibrancy and savvy as their younger counterparts in the workforce.  However, while ageism does still exist to a certain degree, job seekers over 50 […]

When is Corporate Rebranding the Best Alternative?

Rebranding becomes necessary when an event or action causes a change in the equity of a product or service.  It’s almost invariably present within cases of equity loss, since there is seldom a reason or an advantage to rebranding a highly successful existing image.

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Creating Quality Online Content That Fits Your Business

There are few successful businesses that are not cognizant of one of the most popular modern marketing concepts of our day:  Creating quality online content for your business draws attention to your company, builds credibility, and helps sell your product.  However, simply being aware is […]

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