Anyone who has spent more than a moment in the executive business realm has likely encountered the term, “personal branding”. Years ago, personal branding may have included little more than a well-designed business card. However, in today’s media-rich and increasingly personalized society, developing an […]
Using a single channel of communication with your clients has a moderate value; let us imagine that it creates a one-in-ten response rate. Adding a second method of contact or communication increases it (according to various sources) by between 20 and 60 percent (improving from […]
With the recently changed FCC laws surrounding internet regulation, businesses should take heed to how this particular modification will directly affect them. Formerly, the internet was comparable to a utility; similar to water, electricity, or gas. This categorical change lifts a number of restrictions on […]
If you have found yourself aimlessly searching for new ideas to enhance your public relations tactics, it may be time to view your approach from an entirely new angle. Whether seeking to advance your own personal brand or that of your organization, it’s always important […]
Rebranding becomes necessary when an event or action causes a change in the equity of a product or service. It’s almost invariably present within cases of equity loss, since there is seldom a reason or an advantage to rebranding a highly successful existing image.
There are few successful businesses that are not cognizant of one of the most popular modern marketing concepts of our day: Creating quality online content for your business draws attention to your company, builds credibility, and helps sell your product. However, simply being aware is […]
Starting your own business requires a leap of faith that very few are willing to take. It is a declaration of your own conviction when you are prepared to take your livelihood, property, family, and personal assets into your own hands, bound only by the […]
When an organization decides to extend their customer base to a global level, the company’s top marketers are required to make some crucial decisions, realizing that – in comparison to local or domestic marketing campaigns — the international aspect of the operation is indeed a […]