Revisiting the Basics When Creating Your Personal Brand

Anyone who has spent more than a moment in the executive business realm has likely encountered the term, “personal branding”.  Years ago, personal branding may have included little more than a well-designed business card. However, in today’s media-rich and increasingly personalized society, developing an […]

Essential Marketing Tactics to Help Connect with Customers

Using a single channel of communication with your clients has a moderate value; let us imagine that it creates a one-in-ten response rate.  Adding a second method of contact or communication increases it (according to various sources) by between 20 and 60 percent (improving from […]

What the Net Neutrality Repeal Means for Small Businesses

With the recently changed FCC laws surrounding internet regulation, businesses should take heed to how this particular modification will directly affect them.  Formerly, the internet was comparable to a utility; similar to water, electricity, or gas. This categorical change lifts a number of restrictions on […]

When is Corporate Rebranding the Best Alternative?

Rebranding becomes necessary when an event or action causes a change in the equity of a product or service.  It’s almost invariably present within cases of equity loss, since there is seldom a reason or an advantage to rebranding a highly successful existing image.

Creating Quality Online Content That Fits Your Business

There are few successful businesses that are not cognizant of one of the most popular modern marketing concepts of our day:  Creating quality online content for your business draws attention to your company, builds credibility, and helps sell your product.  However, simply being aware is […]

How To Bring Your Business Back To Life When Faced With A Major Setback

Starting your own business requires a leap of faith that very few are willing to take. It is a declaration of your own conviction when you are prepared to take your livelihood, property, family, and personal assets into your own hands, bound only by the […]

Planning a Global Marketing Campaign? 3 Common Oversights to Avoid

When an organization decides to extend their customer base to a global level, the company’s top marketers are required to make some crucial decisions, realizing that – in comparison to local or domestic marketing campaigns — the international aspect of the operation is indeed a […]

8 Steps to Market Yourself

By Fred Coon, CEO

As a “product” in the workforce market, there are eight steps that must be completed in order to sell yourself successfully.

Step 1 – Define the Product
SC&C selling yourself as a marketable productIn other […]

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