When is Corporate Rebranding the Best Alternative? – Stewart, #

Rebranding becomes necessary when an event or action causes a change in the equity of a product or service.  It’s almost invariably present within cases of equity loss, since there is seldom a reason or an advantage to rebranding a highly successful existing image.

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8 Steps to Market Yourself – Stewart, #


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By Fred Coon, CEO

As a “product” in the workforce market, there are eight steps that must be completed in order to sell yourself successfully.

Step 1 – Define the Product
SC&C selling yourself as a marketable productIn other […]

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