Upgrading Your Social Media Recruitment Campaign? Engage Your Current Employees

Social media is on the rise as never before: which is no small statement, considering its presence has been a solid force in the world of business for a significant block of time. Social media has been engaged and employed at nearly every level of […]

Revisiting the Basics When Creating Your Personal Brand

Anyone who has spent more than a moment in the executive business realm has likely encountered the term, “personal branding”.  Years ago, personal branding may have included little more than a well-designed business card. However, in today’s media-rich and increasingly personalized society, developing an […]

Essential Marketing Tactics to Help Connect with Customers

Using a single channel of communication with your clients has a moderate value; let us imagine that it creates a one-in-ten response rate.  Adding a second method of contact or communication increases it (according to various sources) by between 20 and 60 percent (improving from […]

Tips for Combating Ageism in Your Job Search

A great majority of adults over the age of 50 will tell you, unequivocally, that ageism is alive and well in the workplace. However, it’s a battlefield often fraught with contradiction: You would think that a demonstrated aptitude or a highly credentialed background in your […]

What the Net Neutrality Repeal Means for Small Businesses

With the recently changed FCC laws surrounding internet regulation, businesses should take heed to how this particular modification will directly affect them.  Formerly, the internet was comparable to a utility; similar to water, electricity, or gas. This categorical change lifts a number of restrictions on […]

Three Ways to Creatively Boost Your PR Strategy

If you have found yourself aimlessly searching for new ideas to enhance your public relations tactics, it may be time to view your approach from an entirely new angle. Whether seeking to advance your own personal brand or that of your organization, it’s always important […]

Tips for Business Leaders Seeking Work After a Lay-Off

A lay-off is not an experience that any employee would choose to imagine or relive. In fact, anyone who has ever been laid off from a job can attest to the feeling of helplessness and even frustration that ensues. However, in this article, we will […]

Seeking An Executive Role? 5 Tips for Personal Re-Branding

Employees seeking a shift into the c-level or any form of entrepreneurship must remember that that the process requires patience. Switching to a new, more demanding career not only requires tenacity, finely tuned skills and expertise, but also attention to your own personal brand. While […]

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