7 Signs it May be Time to Re-evaluate Your Company’s Mission Statement

A mission statement is a typically brief statement outlining what your primary goal is and who you hope to benefit or reach with your organization. A mission statement needs to reflect the goals of an organization, but it is equally important that an organization represents […]

Arizona May Be Home to the Newest Tech Industry Surge

For generations, northern California’s Silicon Valley has been known as the tech startup center of the United States. In fact, 78 percent of investments towards startups go to companies located in California, as well as New York and Massachusetts. The newest location for startups […]

Essential Marketing Tactics to Help Connect with Customers

Using a single channel of communication with your clients has a moderate value; let us imagine that it creates a one-in-ten response rate.  Adding a second method of contact or communication increases it (according to various sources) by between 20 and 60 percent (improving from […]

Three Ways to Creatively Boost Your PR Strategy

If you have found yourself aimlessly searching for new ideas to enhance your public relations tactics, it may be time to view your approach from an entirely new angle. Whether seeking to advance your own personal brand or that of your organization, it’s always important […]