Branding Techniques for a Strong Executive Resume

By: Fred Coon, Chairman, CEO

Branding Techniques for a Strong Executive Resume


In order to create a strong, powerfully written executive resume that aligns with the current trends in today’s resume writing industry and job market, there are few branding techniques listed below that are essential to utilize.

Remember, you want to create a goal-driven and impressive executive resume that places you at the top of the candidate pool.


Performance metrics in your Executive resume are huge!


Through performance metrics, you can succeed in branding yourself through significant accomplishments where you have provided company growth in the areas of revenue generation, cost-savings, customer service, and so on.

First and foremost, you want your resume to immediately communicate your core value, strengths, and benefits to an employer within seconds of viewing the document (if you don’t know what they are, take this test). Do not limit you’re marketing to simple generalizations such as “strong and driven leader” or “committed executive motivated in achieving maximum results.”

Instead, add more power to your resume by including a summary of achievements at the front /center of your document following your general summary.

As an executive level professional you most definitely want to quantify your achievements if at all possible.

A couple of good examples are, “Increased company revenue by 65% within 5 months of employment” or “Enhanced customer satisfaction by 29% during first year of employment”.

These accomplishments demonstrate your ability to achieve excellence within a relatively short period of time as a fast paced, motivated, and talented over achiever.

You may have to do some research in order to come up with some powerful quantifiable achievements. However, it is well worth your time. One area of research could be the examination of your past and present performance appraisals.


Testimonials / Accolades


The incorporation of descriptive testimonials is a very unique and powerful branding tool for your leadership resume. These can be obtained through various sources, including former and current managers, bosses, or colleagues. Be sure to note the source of the testimonial.

A strong testimonial, accolade, or a kudo will showcase and back up your successful performance as a professional. It will most definitely set you apart from other job candidates and will impress recruiters and employers.

An example includes: “Tanya’s strong drive for success and solid work ethic is constantly reflected through significant revenue growth and enhanced customer satisfaction.” Laura Smith, Branch Manager for Avon.


Showcase Your ROI


Your return on investment (ROI) is huge.You need to include and highlight this information on the first page of your resume.

By marketing your contribution to a company’s ROI, you are proving that you are a highly determined, skilled, and qualified job candidate that will transfer essential skills to a targeted company in order to generate the same results for them.

You can market your ROI success through a strong accomplishment / achievement such as the following: “57% constant increase in annual revenue for the last 10 years.”

A company’s return on investment (ROI) is essential in maintaining a strong business. So if you have certain achievements in this area, you need to promote them in your leadership resume.


Resume Duration


A two to three page resume is the norm for most executives. However, anywhere beyond 3 pages will significantly reduce your chances of gaining an interview.

You need to condense your career summary to incorporate the smallest amount of information, while including the most significant material.

One way you can achieve this is by limiting your professional achievements to 4 to 5 per every job description. You can weed out what you consider to be the most effective information.

You need to also reduce redundancy in words, phrases, and achievements to maintain a professional and clean executive resume.

It just takes practice, and practice makes perfect. For more tips on resume writing and resume structure, see “Is Your Resume Sabotaging Your Job Search,” “Effective Marketing Strategies for a Winning Resume” and “Five Step to a Distinctive Executive Resume.”

I am very confident that by reviewing and utilizing these highly effective branding tools provided to you above, you will have the confidence to develop and implement a strong executive resume focused on gaining the attention of various employers and recruiters.

Overall, by utilizing these strategies, your leadership resume will significantly improve your job search and increase your chances of gaining fulfilling employment and the job you deserve. Good luck!

Stewart, Cooper & Coon, has helped thousands of decision makers and senior executives move up in their careers and achieve significantly improved financial packages within short time frames. Contact us!