211 – Personal Brand – The What, The Why, and The How

A personal brand is the difference between priority consideration and being another “also ran.” What are the five components of a personal brand? When the personal brand is developed, how does a job seeker use their personal brand effectively? Andrew Ko, an executive recruiter with the Lucas Group, and Fred Coon, CEO, Stewart, Cooper & Coon, an executive recruiter and nationally-known branding expert, have an enjoyable conversation about how to construct and effectively use a personal brand.