211 – Your Personal Brand – The What, The Why, and The How

A personal brand is the difference between priority consideration and being another “also ran”.

What are the five components of a personal brand? When the personal brand is developed, how does a job seeker use their personal brand effectively? Andrew Ko, an executive recruiter with the Lucas Group, and Fred Coon, CEO, Stewart, Cooper & Coon, executive recruiter and nationally-known branding expert, have an engaging conversation about how to construct and effectively use a personal brand.

Personal Branding - Man with Businesscard

About the Guest:

Andrew is an executive recruiter and executive career coach. He is a credentialed Global Career Development Facilitator. He also has a certification in Training Gamification as well as holds certifications from Dale Carnegie Training and a certificate in Emotional Intelligence. He has experience leading career development, training and development, outplacement, and leadership development. Andrew pulls back the curtain on job search with his Andrew Ko - Guestclients and helps them land their next job faster. Andrew’s professional background includes over 10 years with a Fortune 500 company and he leverages this corporate experience to better serve his clients.

Andrew also has a background working with the military veteran community and has been awarded for his work with a well-known and respected non-profit  focused on working with veterans to help them find employment. He is credited for creating and developing a career development training program to better serve their veteran clients.

He is a member of the Association of Talent Development and a member of the National Association of Workforce Development Professionals where he has been a primary presenter for several of their national conventions on subjects such as Career Development and LinkedIn.

Andrew is also a published artist. When not working in recruiting and career development he enjoys art and has sold his artwork in several solo exhibits around Los Angeles. He also has several certifications in search and rescue and has spent four years on a volunteer search and rescue team and enjoys hiking.


Fred Coon, CEO

Stewart, Cooper & Coon offers an array of career services to both individuals and corporations. Our staff is dedicated to our clients’ success via innovative job search processes, employment management strategies, and state-of-the-art technologies. Contact Fred Coon – 866-883-4200, Ext. 200