120 – Amazon – Myth and the Must For Suppliers

Amazon! It’s huge and overwhelming for retailers who are trying to take their products to a large scale on this gigantic online platform. Fred Coon, CEO of Stewart, Cooper & Coon, interviews Wayne Strickland, a former senior executive with Hallmark, on how to start working with Amazon, the incorrect myths that are circulating, how to approach the business plan, lessons learned from building a huge business on Amazon, and best advice for those who wish to use Amazon to grow their business.