Teresa’s Situation was as an executive who occupied a sales leadership position, had no visible no career path and was in danger of becoming stagnant; she wanted to take her career to the next level. She was interested in pursuing COO/CEO positions with smaller companies, or Director/Executive positions at large firms within a reasonable commute of her home.
Previously, Teresa had owned a retail company she started and grew to 6 locations over a number of years. This enabled her to develop a wide array of financial and operations skills adding to her strengths in marketing and sales.
In launching her job search, Teresa faced several Hindrances. At 50+, her age as a barrier in the marketplace was beginning to weigh heavily on her mind. While her entrepreneurial experience served as a valuable education, adding a variety of skills, it disconnected her from the “corporate world.” Teresa was limited geographically to a very small market area. Perhaps her biggest challenge was that she was entering the job market during a time of great competition for quality jobs.
Nevertheless, Teresa was confident in her marketability and potential value to companies once they saw her story. After months of going it alone, Teresa realized she needed another approach. That’s when she took Action and met Art Lane of Stuart Cooper & Coon to discuss her goals and learn how a vibrant and effective job search in today’s market must be built and executed. Shortly thereafter, Teresa and her Campaign Director, George Stecyk got to work on creating a job search campaign based on the proven techniques SC&C has designed to develop outstanding materials, and the ability to present those materials in compelling S.H.A.R.E. stories, all driven by a systematic and comprehensive channel marketing approach.
As a Result, Teresa began having visibility with many more companies and decision makers, ultimately leading to her accepting a terrific position as Director, Strategic Sales Operations with XXXX, a rapidly growing leader in the world’s furniture industry. She positioned herself well as their #1 candidate, by far, and leaned on her sales acumen and advice from George to secure a salary offer increase of 13% over the maximum quoted for the position along with a strong executive benefits package.
One of the most important reasons for Teresa’s success in landing a great new job is her inherent Emotional intelligence – her behavioral qualities. We learned early about her qualities and taught her how to employ them in telling her stories.
Fred Coon, SC&C Chairman says, “In every hiring situation, the final candidates are usually pretty close to each other, both in skills and performance. They have similar backgrounds, education and excellent achievements. However, candidates do not share the same behaviors. I believe that it is their ability to present their stories in value-driven fashion, incorporating their behavioral competencies, that creates and drives lucrative offers for our clients. I believe that his was why she eliminated the other candidates and was ultimately successful in her search.”