Essential Marketing Tactics to Help Connect with Customers

By | February 16th, 2018|Branding, Business & Economics, Business Marketing and Promotions, Marketing, SEO, Social Media|

Using a single channel of communication with your clients has a moderate value; let us imagine that it creates a one-in-ten response rate.  Adding a second method of contact or communication increases it (according to various sources) by between 20 and 60 percent (improving from [...]

What the Net Neutrality Repeal Means for Small Businesses

By | January 18th, 2018|Branding, Business Technology, Social Media, Technology, Web news|

With the recently changed FCC laws surrounding internet regulation, businesses should take heed to how this particular modification will directly affect them.  Formerly, the internet was comparable to a utility; similar to water, electricity, or gas. This categorical change lifts a number of restrictions on [...]

Three Ways to Creatively Boost Your PR Strategy

By | December 29th, 2017|Branding, Business Marketing and Promotions, Career Advice, Promotions|

If you have found yourself aimlessly searching for new ideas to enhance your public relations tactics, it may be time to view your approach from an entirely new angle. Whether seeking to advance your own personal brand or that of your organization, it’s always important [...]

Creating Quality Online Content That Fits Your Business

By | March 26th, 2017|Branding, Business & Economics, Marketing Strategies, Social Media|

There are few successful businesses that are not cognizant of one of the most popular modern marketing concepts of our day:  Creating quality online content for your business draws attention to your company, builds credibility, and helps sell your product.  However, simply being aware is [...]

How To Bring Your Business Back To Life When Faced With A Major Setback

By | March 9th, 2017|Branding, Business & Economics, Entrepreneurial advice, Executive Advice, Marketing Strategies|

Starting your own business requires a leap of faith that very few are willing to take. It is a declaration of your own conviction when you are prepared to take your livelihood, property, family, and personal assets into your own hands, bound only by the [...]