Essential Marketing Tactics to Help Connect with Customers

By | February 16th, 2018|Branding, Business & Economics, Business Marketing and Promotions, Marketing, SEO, Social Media|

Using a single channel of communication with your clients has a moderate value; let us imagine that it creates a one-in-ten response rate.  Adding a second method of contact or communication increases it (according to various sources) by between 20 and 60 percent (improving from [...]

Tips for Combating Ageism in Your Job Search

By | February 15th, 2018|Ageism in the Workplace, Career Advice, Job Search, Job Search Tips, Personal Branding, Workplace Issues|

A great majority of adults over the age of 50 will tell you, unequivocally, that ageism is alive and well in the workplace. However, it’s a battlefield often fraught with contradiction: You would think that a demonstrated aptitude or a highly credentialed background in your [...]

What the Net Neutrality Repeal Means for Small Businesses

By | January 18th, 2018|Branding, Business Technology, Social Media, Technology, Web news|

With the recently changed FCC laws surrounding internet regulation, businesses should take heed to how this particular modification will directly affect them.  Formerly, the internet was comparable to a utility; similar to water, electricity, or gas. This categorical change lifts a number of restrictions on [...]

Three Ways to Creatively Boost Your PR Strategy

By | December 29th, 2017|Branding, Business Marketing and Promotions, Career Advice, Promotions|

If you have found yourself aimlessly searching for new ideas to enhance your public relations tactics, it may be time to view your approach from an entirely new angle. Whether seeking to advance your own personal brand or that of your organization, it’s always important [...]

Tips for Business Leaders Seeking Work After a Lay-Off

By | September 20th, 2017|Job and Career Transition, Job Search Tips, Layoff, Networking, Personal Branding|

A lay-off is not an experience that any employee would choose to imagine or relive. In fact, anyone who has ever been laid off from a job can attest to the feeling of helplessness and even frustration that ensues. However, in this article, we will [...]

Seeking An Executive Role? 5 Tips for Personal Re-Branding

By | June 21st, 2017|Career Advice, Career Development, Networking, Personal Branding|

Employees seeking a shift into the c-level or any form of entrepreneurship must remember that that the process requires patience. Switching to a new, more demanding career not only requires tenacity, finely tuned skills and expertise, but also attention to your own personal brand. While [...]

How Is Facebook Useful In Recruitment and Job Searches?

By | June 7th, 2017|Job Search Tips, Networking, Recruiting, Social Media|

Facebook had 1.94 billion monthly active users as of first quarter of 2017. With so many users on this social network, it’s only natural to assume Facebook’s advantages in seeking employment.   What are the benefits of using Facebook for a job search? While often [...]

What To Avoid When Job-Hunting Over 50

By | May 19th, 2017|Job and Career Transition, Job Search Tips, Networking, Social Media|

It’s safe to say that in our modern world, more and more people approaching later middle age are exuding as much vibrancy and savvy as their younger counterparts in the workforce.  However, while ageism does still exist to a certain degree, job seekers over 50 [...]

Creating Quality Online Content That Fits Your Business

By | March 26th, 2017|Branding, Business & Economics, Marketing Strategies, Social Media|

There are few successful businesses that are not cognizant of one of the most popular modern marketing concepts of our day:  Creating quality online content for your business draws attention to your company, builds credibility, and helps sell your product.  However, simply being aware is [...]