Here is a note from Barbara Limmer, Larry’s Campaign Director, about his placement. “I’m pleased to announce that Larry has accepted the position of VP of Global Marketing for XXXX, a medical device company headquartered overseas with U.S. Headquarters in the Eastern U.S.
Larry came to us with excellent experience in marketing for medical device companies. He had spent the last four years at a start-up, building the marketing team from the ground up. Unfortunately, due to the economy and the resulting business downturn, his budget had been cut in half and he was ultimately laid off. His primary desire was to secure a position where he could have significant impact. He initially preferred not to have to move from his current residence location, but soon realized that in order to obtain the best job he would need to be open to relocation.
He faced two major challenges: First, although he did have some sales experience, he had never “carried the bag” as a sales rep, which is very important in the medical device and pharmaceutical industries for those who wish to advance in sales management. Therefore, the position he sought was pure marketing, as opposed to VP of Sales and Marketing. Second, during the interview coaching and practice sessions it became clear that he stumbled and stammered quite a bit when trying to articulate his successes and in delivering his career story.
Working together on his channel marketing, networking, and interview practice and feedback, he overcame these challenges. He studied the DVD we prepared while he was going through his Phoenix Experience. He changed his interviewing style and delivery, based upon the Phoenix session, and subsequent feedback from me and, in so doing, he greatly improved the smoothness of his descriptions of his career achievements and presented his stories well enough to close eliminate his competition and close the offers in his “real” interviews. After multiple interviews with several companies, Larry was offered and accepted an ideal job for him–VP of Global Marketing for XXXX, and will be moving to the East Coast within a year.
When he was asked what aspects of the SC&C program most contributed to his successful search, he said it was the great “branding” in his resume and the powerful delivery of his successes in the SC&C designed WebFolio. In fact, he commented that a number of his contacts complimented him on his WebFolio after clicking on the link from either his email signature or his Linked In profile! Moreover, he felt that the interview work done in Phoenix was critical to his getting this job. ”
COMP: $180,000 + 30% bonus + 40% long-term incentive + 6 mos. severance if involuntarily exited (this was important to him since he’s relocating across the country from the western U.S.)