John M. – Great Relocation Package

John has accepted a position with XXXX. They brought John on board to “develop a more robust position in the Commercial and Industrial fire protection markets.”  They created the role of Director of Commercial and Industrial Business Development, which will report to the Vice President of Sales and Marketing.

John utilized the needs, challenges, and opportunities approach, as his main strategy focus in this search. We coached him on when networking with executives from various companies at a large industry-related convention that took place mid-way during his search. XXXX was one of his key target companies, and he had been networking with them for some time.  At the convention, he leveraged the needs, challenges, opportunities approach to help him overcome some mutual misperceptions and keep the focus on XXXX’s business, which evolved into “a great conversation.”

Last week, John received an offer letter that was for less than he anticipated and needed, especially in regards to the relocation package.  Since XXXX is a smaller company stating that they could not offer a large relocation package like the major corporations John worked for in the past, we discussed strategies to leverage the value he brought to the table, which he highlighted during discussions with various senior leaders at the company.  He called me on Friday to say XXXX met him on salary and was “very accommodating” in increasing the relocation package. He is very happy about his new position.