What the Net Neutrality Repeal Means for Small Businesses

With the recently changed FCC laws surrounding internet regulation, businesses should take heed to how this particular modification will directly affect them.  Formerly, the internet was comparable to a utility; similar to water, electricity, or gas. This categorical change lifts a number of restrictions on what internet service providers can do, while reducing certain concessions
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Creating Quality Online Content That Fits Your Business

There are few successful businesses that are not cognizant of one of the most popular modern marketing concepts of our day:  Creating quality online content for your business draws attention to your company, builds credibility, and helps sell your product.  However, simply being aware is certainly not enough when it comes to developing an effective
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Wearable Technology in the Workplace: Pros and Cons

Wearable technology is a type of technological device that can be worn comfortably on the body, either as an accessory or as part of the material used in clothing. These devices often include a tracking feature which relays information related to health and fitness. Other “wearables” have motion sensors that take photos or collect data,
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6 Useful Smartphone Apps for Busy CEOs

If you are like most executives, time is as precious a commodity as any.  Therefore, any alternative which provides an opportunity for increased efficiency is one you will seriously consider; and in this age of rapidly advancing technology, there are numerous viable options to help you get organized, and remain that way, quickly and easily.
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Growing Your Business Through Video Marketing

As all business owners know, marketing is a central aspect of any organization.  How can business build and retain a customer base without some form of advertising exposure?  Fortunately, social media has made it possible to launch a myriad of campaigns which easily capture the attention of your target audience. However, with so many campaign
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Balancing New Standards in Job Culture

When examining the shifting sands of today’s employment practices, it is clearly evident that traditions and paradigms are shifting faster than many companies can keep up with.  Countless organizations still find themselves utilizing previously solid and reliable methodologies that have since lost their foundation. Keeping abreast of the trends and changing tides of the workforce
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Expanding Your Business Through eCommerce

If your company has not yet participated in some form of eCommerce, now is definitely the time to take action. ECommerce, or electronic commerce, is growing so rapidly that companies who do not jump on this bandwagon could find themselves falling desperately behind their competition. In basic terms, eCommerce is the process of electronically buying
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CEOs: Leading Ways to Market Your Brand

Fortunately, the Wild West method of branding cattle for identification is long gone, however, it was a visible, albeit distressing, way to let anyone who came across the unique design know who the animal belonged to. Thankfully today’s modern world has reached more humane methods of identification, yet one could argue that in today’s modern
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Networking Advice for Vets Entering the Corporate Workforce

Professional networking may not immediately come naturally for soldiers entering the corporate marketplace.  While it is rarely used in a military career, it is everything in the civilian workforce.  Networking simply does not warrant a higher ranking in the military.  Yet in the private sector, every professional is looking for the next opportunity, regardless of
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The Relevance of Transparency in Business

If you’re looking to make or build a first-rate professional reputation, not only with your customers, but with your partners and collaborators, there are certainly some important questions to be posed.  One is that of whether to adopt the philosophy of transparency.  The fact is that business transparency is a central part of your corporate
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