Essential Marketing Tactics to Help Connect with Customers

Using a single channel of communication with your clients has a moderate value; let us imagine that it creates a one-in-ten response rate.  Adding a second method of contact or communication increases it (according to various sources) by between 20 and 60 percent (improving from 10 percent to as much as 12-16 percent); adding yet
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A Guide for Managing Customer Complaints

While good organizations do their best to keep their clientele happy at all times, even the most highly regarded companies are bound to experience a customer complaint every once in a while. Therefore, it’s important for all businesses to know how to prepare for a negative customer reaction, should the situation arise. The manner in
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When is Corporate Rebranding the Best Alternative?

Rebranding becomes necessary when an event or action causes a change in the equity of a product or service.  It’s almost invariably present within cases of equity loss, since there is seldom a reason or an advantage to rebranding a highly successful existing image. A Case of Public Perception Let’s consider an anecdotal example of
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Creating a Socially Responsible Business

Our current era requires more than just fiscal achievement for a company to be considered truly successful.  Organizations who accomplish the most are also making an impact in areas outside of their budget; they are working toward the betterment of society as a whole. In fact, studies have concluded that companies who pursue one or
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Creating Quality Online Content That Fits Your Business

There are few successful businesses that are not cognizant of one of the most popular modern marketing concepts of our day:  Creating quality online content for your business draws attention to your company, builds credibility, and helps sell your product.  However, simply being aware is certainly not enough when it comes to developing an effective
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The Emerging Future of Small Businesses in the U.S.

The American small business landscape is steadily changing. While even positive changes can cause a temporary upset, the good news is that start-up and small business growth in the U.S. has been on the continued upswing since 2015.  In fact, according a recent Kauffman Report, 2017 shows the most promise for entrepreneurial expansion in over
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Planning a Global Marketing Campaign? 3 Common Oversights to Avoid

When an organization decides to extend their customer base to a global level, the company’s top marketers are required to make some crucial decisions, realizing that – in comparison to local or domestic marketing campaigns — the international aspect of the operation is indeed a game-changer. Therefore, let’s review some of the most common, and
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Growing Your Business Through Video Marketing

As all business owners know, marketing is a central aspect of any organization.  How can business build and retain a customer base without some form of advertising exposure?  Fortunately, social media has made it possible to launch a myriad of campaigns which easily capture the attention of your target audience. However, with so many campaign
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Smart Risk-Taking For Entrepreneurs

Success and complacency rarely go hand-in-hand.  Yet, when it comes to taking risks, many prefer the status quo over the intimidation and unsteadiness of the unknown.  However, if you are an entrepreneur looking to further your professional impact and financial gains, risk-taking is a central piece of the puzzle. Fortunately, there are certain realizations that
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Expanding Your Business Through eCommerce

If your company has not yet participated in some form of eCommerce, now is definitely the time to take action. ECommerce, or electronic commerce, is growing so rapidly that companies who do not jump on this bandwagon could find themselves falling desperately behind their competition. In basic terms, eCommerce is the process of electronically buying
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