A Guide for Managing Customer Complaints
Saturday, 02 December 2017
While good organizations do their best to keep their clientele happy at all times, even the most highly regarded companies are bound to experience a customer complaint every once in a while. Therefore, it’s important for all businesses to know how to prepare for a negative customer reaction, should the situation arise. The manner in
- Published in Businesses, Customer Reviews, Customer Service, Marketing
When is Corporate Rebranding the Best Alternative?
Monday, 01 May 2017
Rebranding becomes necessary when an event or action causes a change in the equity of a product or service. It’s almost invariably present within cases of equity loss, since there is seldom a reason or an advantage to rebranding a highly successful existing image. A Case of Public Perception Let’s consider an anecdotal example of
- Published in Branding, Businesses, General executive advice, Marketing, OD Blog, Planning and Strategy
The Emerging Future of Small Businesses in the U.S.
Tuesday, 07 March 2017
The American small business landscape is steadily changing. While even positive changes can cause a temporary upset, the good news is that start-up and small business growth in the U.S. has been on the continued upswing since 2015. In fact, according a recent Kauffman Report, 2017 shows the most promise for entrepreneurial expansion in over
- Published in Businesses, Entrepreneurial advice, Marketing
Planning a Global Marketing Campaign? 3 Common Oversights to Avoid
Sunday, 05 March 2017
When an organization decides to extend their customer base to a global level, the company’s top marketers are required to make some crucial decisions, realizing that – in comparison to local or domestic marketing campaigns — the international aspect of the operation is indeed a game-changer. Therefore, let’s review some of the most common, and
- Published in Branding, Businesses, Marketing, OD Blog, Planning and Strategy
Smart Risk-Taking For Entrepreneurs
Monday, 14 November 2016
Success and complacency rarely go hand-in-hand. Yet, when it comes to taking risks, many prefer the status quo over the intimidation and unsteadiness of the unknown. However, if you are an entrepreneur looking to further your professional impact and financial gains, risk-taking is a central piece of the puzzle. Fortunately, there are certain realizations that
- Published in Branding, Career, Financial, General executive advice, Marketing, Planning and Strategy